I was recently invited to attend the Talent Expo pre-exhibitor event.

Talent Expo is a new annual trade exhibition looking at the talent industry. The exhibition has been created after noticing exceptional growth of people wanting to be discovered – fuelled by TV shows like the X Factor and Britain’s Got Talent. Robert Fenton, CEO of Talent Expo explained that he found exhibitions had become outdated.

“We’ve tried to make Talent Expo entertaining and theatrical and engaging for visitors and exhibitors”.

I attended the event and talked to over 50 exhibitors on how email, SMS and marketing can be used for effectively marketing an event. As part of my presentation, I also encouraged them to set up a trial account, to see what Sign-Up.to could do for their business.

Talent Expo will be taking place in June 2010 at the Excel centre in London. To learn more, visit their website here.

Photos courtesy of Talent Expo.