Sign-Up.to - Email Marketing and Mobile Marketing
Right Person. Right Place. Right Time.
UK Tel: 0845 644 4184
© Sign-Up Technologies Ltd. 2009
Author Archives | Matt McNeill (CEO)
Matt McNeill (CEO) - who has written 86 posts on The Sign-Up.to Blog.
I'm the founder and CEO of Sign-Up.to, so everything we do here is ultimately my fault! On a daily basis I look after our strategy, marketing, finance, feature planning and ensuring that we're all working together to provide the best possible service for our clients. I'm usually the one out and about meeting our partners and clients and showing up at as many events as I can!
Outside the office I'm a keen photographer, cook and newly converted fitness nut, currently training for my first triathlon.
Introducing our new campaign analysis tools
After much deliberation, coding, coffee consumption and several late nights we’re pleased to unveil our newly updated campaign analysis tools. These are available in all accounts right now, so log in, take a look and let us know what you think! To get you started we’ve put together a quick guide and an introductory video which [...]
PermalinkThe Coffeeconomics of a tech company
Thursday, February 11, 2010 ~ Matt McNeill (86)
As a rapidly growing tech company we have a number of ways that we measure our progress – there’s the typical revenue, profit and customer numbers but today I identified a new one – coffee consumption. Towards the end of 2009 I finally got fed up with the inability of anyone in our office to make [...]
PermalinkWhen do people in the UK open marketing emails?
Friday, January 8, 2010 ~ Matt McNeill (86)
Comments Off
We’re often asked when the best time to send an email campaign is. To help provide some insight for the UK market we’ve just run an analysis of 200 million UK emails sent through Sign-Up.to in late 2009, to see the time of day and day of week that get the most open activity. The full [...]
PermalinkFree email marketing for charities – vote now!
Monday, November 30, 2009 ~ Matt McNeill (86)
At this festive time of year we wanted to give something back, so we’re pleased to announce that voting in our Charity 5 competition is now open! We’re giving away 5 packages of email, mobile and social media marketing worth over £6,000 each to charities that you choose. Anyone can vote and the 5 charities with [...]
PermalinkA/B Split-test results: what a difference a brand makes!
Wednesday, November 25, 2009 ~ Matt McNeill (86)
We like to practice what we preach and using split-testing to identify factors that can make email campaigns perform more effectively is no exception. Earlier this week we tested two versions of an email campaign to users who opened a trial Sign-Up.to account recently. The only difference between the two campaigns? Variant A (the winner) included [...]
PermalinkFree email marketing seminar: Making It Count
Wednesday, September 2, 2009 ~ Matt McNeill (86)
Comments Off
Join us on Tuesday 22nd September for the next in our series of free seminars. This time we’ll be looking at how you can use analytics to get more from your online marketing. Join us for free advice, free beer and free food at the great Chicago Ribshack, in London’s Knightsbridge. We have a few places remaining, [...]
PermalinkThe UK Email Marketing Benchmark Report
Wednesday, August 26, 2009 ~ Matt McNeill (86)
Comments Off
It’s only natural to compare – we all want to know how we’re doing relative to everyone else! That’s why we’ve produced this, our first ever large-scale report on average email marketing performance for small to medium sized businesses in various UK industries. To view the full report click here
PermalinkFree email templates, more now available
Friday, August 21, 2009 ~ Matt McNeill (86)
Comments Off
We’ve just released another new email template design in 7 natty colour variations! These 2 column HTML email templates are available now in all accounts (including our free demo accounts) and have been tested to be allergy-free and compatible with all major email clients. Enjoy!
PermalinkIntroducing Economist Direct
Wednesday, August 12, 2009 ~ Matt McNeill (86)
Comments Off
We’re very pleased to be able to announce the launch of EconomistDirect.com – a project that the Sign-Up.to team have been working on secretly for several months now. A little bit different from our normal services (but using a lot of our API’s and infrastructure), built by us for The Economist, it’s a new service that [...]
PermalinkDeath of an icon
Wednesday, August 12, 2009 ~ Matt McNeill (86)
Comments Off
On Thursday we’ll be releasing a number of updates to the user interface of the Capture (where you manage your data) and Create (where you build your email and SMS campaigns) sections. The updates are quite subtle but we hope that you’ll find that they make things quicker and easier to use. (Regular readers may be [...]
PermalinkWhat we've been up to
- Business
- Email Marketing Blog Roundup
- Email Marketing Tips & Tricks
- Email Template & Campaign Design
- eTickets.to
- Feedback & Press
- Geeky Stuff
- Inside Sign-Up.to
- New Features & Updates
- Partner Features & Updates
- Permission Marketing
- Sign-Up.to News
- Social Networks
- Uncategorized
- Video
- Introducing our new campaign analysis tools
- A spot of maintenance – evening of Sunday 21st March
- Hotmail – delivery problems today
- The 7 stages of a great PPC list-building campaign
- How to grow your social media presence
- Want A Bigger Mailing list? Try PPC…
- Twitter: how often do you tweet?
- Don’t forget the dashboard!
- 9 new videos added
- The Coffeeconomics of a tech company
Sign-Up Technologies on Facebook
Join our mailing list
Enter your details here to subscribe to our mailing list.Latest videos
A Sign-Up.to email service provider video tutorial on how to use the dashboard.
Filmed at Seth Godin’s London Session on Tuesday 17th February 2009. Seth talks about the power of permission based email marketing, social media, being Google friendly and more.
Saturday, March 20, 2010 ~ Matt McNeill (86)
3 Comments