Author Archives | Matt Huntly

Matt Huntly - who has written 4 posts on The Sign-Up.to Blog.

Impressed with both the quality of the Sign-Up.to application and the company's ambitions, I was delighted to join Sign-Up.to back in April 2008. Focussing on developing new business and helping to build on our position in the marketplace, I have also been looking at ways in which we can improve the services we provide to ensure our clients receive cutting-edge email and mobile marketing technology.

Being from the coast I enjoy the outdoors and the sea air. I'm a keen fisherman and also like to keep fit through swimming, going to the gym and cross-country cycling. Emanating from my previous life as a chef (well okay, maybe just a couple of years whilst at school), I've a passion for food and enjoy rustling up hearty grub for friends.



Gaining and retaining subscribers

Friday, October 30, 2009 ~ Matt Huntly (4)

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Essential to good Permission Marketing is a quality database of interested subscribers.  Contacting people who do not want to hear from you is spamming, and as well as being a waste of time and money it can also seriously damage the reputation of your brand. It’s much better to spend some time thinking about [...]

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Say goodbye to writers block

Wednesday, April 1, 2009 ~ Matt Huntly (4)

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I often have clients telling me they hit a brick wall when coming up with content for their campaigns. So here are a few tips to get your creative juices flowing to keeping your subscribers engrossed in your emails! 1. Keep a diary with you at all times. If you’re anything like me you’ll forget the [...]

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Measuring return from your email marketing investment

Thursday, March 26, 2009 ~ Matt Huntly (4)

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As John Wanamaker once said, and many have paraphrased since: “Half of all money I spend on advertising is wasted, I just don’t know which half”. Things have changed a lot since those days.  With traditional ‘interruption marketing’ it was notoriously difficult to measure which parts of the overall budget were getting results and which were [...]

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12 rules of Christmas e-marketing

Wednesday, November 26, 2008 ~ Matt Huntly (4)

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12 rules of Christmas e-marketing Well it’s that time of year again. Some pop band has turned on the lights down Oxford street everyone seems to be running around buying presents. We can’t help you bag a bargain gift for your loved ones but we can give you some tips to help you get the most out [...]

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