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How to grow your social media presence

4. March 2010

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At Sign-Up.to we believe the social media platforms are a pivotal tool for any growing business. In today’s business world, platforms such as Facebook cannot be ignored. Recently, we reported that Facebook now has 400 million users, and Twitter users send 50 million tweets a day. These pages are still growing, so now’s the time [...]

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Twitter: how often do you tweet?

23. February 2010

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The Telegraph reported today that Twitter users now send 50 million tweets per day, almost 600 every second. Social media articles are arguably dominated by the growth and strength on Facebook, but it appears Twitter is also growing at a substantial amount. In 2007 5,000 tweets were sent, this jumped to 300,000 in 2008 and 2009 [...]

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Trending topic by location launched on Twitter

27. January 2010

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Last week a Mashable article claimed the location based trending topics were slowly being rolled out on Twitter. Today, it has been rolled out to all and here at Sign-Up.to we’ve been trying out the feature ourselves. So what is it? Local trends allow you to set your location and see what trends are popular in [...]

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Social Media makes the Christmas number one

21. December 2009

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It has been an extremely interesting week for not only the British music industry, but also for the internet and social media. The battle for the UK Christmas number one single has been fought on many topics. I won’t hide my point of view here: I thought the X-Factor’s offering was painful at best, and [...]

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Facebook privacy changes

14. December 2009

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A recent Mashable article has highlighted that Facebook will soon be allowing status updates to be viewed by everyone. The idea of these changes is to allow people to share easily, similar to Twitter. A privacy guide published by Mashable states that the forthcoming changes are all about encouraging openness. Facebook will encourage all of its [...]

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Engaging with your Facebook Fans.

5. October 2009

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More than half of social network users become a fan or a follower of a brand on social networks. Most of these people seek out the brand themselves, or find them through suggestions from friends. Once someone becomes a fan of your brand they are opting in to receive your content directly into their home feed. [...]

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Facebook adds Status Update Tagging

15. September 2009

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Facebook has just launched a new feature which is set to change the way we post and interact drastically. One of Facebook’s most innovative and useful features is phototagging. Now they are bringing this functionality to posts and status updates so you can tag friends in your messages as you would with @replies on Twitter. On Twitter [...]

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Adding bespoke content to Facebook Pages

10. September 2009

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Facebook appears to be, on the surface of things, the least customisable social network in terms of design, particularly in comparison to Myspace or Youtube, However, due to its modular nature and the application platform it is surprisingly easy to add custom content to your Facebook page. The most useful application for adding content to your [...]

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Great Facebook Content

8. September 2009

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Facebook is a unique opportunity to put your content directly into the home feed of your Facebook Fans. To make the most of this your content needs to be valuable and engaging. Most of this is going to be specific to your business and it is only through knowing your userbase (something Facebook Insights can [...]

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Create a consistent brand image across Facebook, Twitter and YouTube

3. September 2009

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One of the key elements of your Social Media Strategy should be creating a consistent brand image across all platforms. This is often a daunting task due to the various limitations of each platform but in this article I’m going to show you how a consistent image can be obtained easily. I’ll lead with Facebook as [...]

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