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The 7 stages of a great PPC list-building campaign
Last week, I mentioned the 3 different types of skills you need to master to be able to build a really successful PPC campaign. These skills; Creative, Trading and Technical all combine together to make the PPC process an effective and profitable one. Now there are a number of different techniques and ways to build and [...]
Read more...Keeping your data organised in 6 easy steps
5. February 2010
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Here at Sign-Up.to we believe it’s important for our customers to keep their data organised. However, when it comes to organising your subscriber data, how can it be achieved? Surely, as your database grows it just becomes harder? There are steps to ensure your data is organised and structured. 1. Use the ‘add list’ and ‘add [...]
Read more...When do people in the UK open marketing emails?
8. January 2010
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We’re often asked when the best time to send an email campaign is. To help provide some insight for the UK market we’ve just run an analysis of 200 million UK emails sent through Sign-Up.to in late 2009, to see the time of day and day of week that get the most open activity. The full [...]
Read more...A/B Split-test results: what a difference a brand makes!
25. November 2009
We like to practice what we preach and using split-testing to identify factors that can make email campaigns perform more effectively is no exception. Earlier this week we tested two versions of an email campaign to users who opened a trial Sign-Up.to account recently. The only difference between the two campaigns? Variant A (the winner) included [...]
Read more...Gaining and retaining subscribers
30. October 2009
Essential to good Permission Marketing is a quality database of interested subscribers. Contacting people who do not want to hear from you is spamming, and as well as being a waste of time and money it can also seriously damage the reputation of your brand. It’s much better to spend some time thinking about [...]
Read more...The UK Email Marketing Benchmark Report
26. August 2009
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It’s only natural to compare – we all want to know how we’re doing relative to everyone else! That’s why we’ve produced this, our first ever large-scale report on average email marketing performance for small to medium sized businesses in various UK industries. To view the full report click here
Read more...Email Marketing Blog Roundup: Promotional Videos, Pennies, and Politics
21. August 2009
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Embedding video into emails is a topic you’ll see discussed on a semi-regular basis, so first up this week I’d like to share three great articles about embedding video: How to Embed Video in Email More On The Video Boom: Choosing The Best Content For Video In Email Video email: when to use it Yahoo! has been in the [...]
Read more...Email Marketing Blog Roundup: Content, Creating Compelling Copy, and Common Sense
14. August 2009
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Along with the usual scatter of subjects covered this week in the blogosphere, one topic covered in more detail than most has been how to create effective copy for your email marketing campaigns – including subject lines, thank you pages, and of course, the main body of an email. Here’s a few links to some of [...]
Read more...Sign-Up.to on the Go!
14. August 2009
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On a recent camping trip, far far from my work computer (in Australia as a matter of fact), I got a distress call from a client in desperate need of a campaign to go out. Given I’d designed the campaign in the editor earlier in the week and I had a strong 3G signal on my [...]
Read more...Email Marketing Blog Roundup: Design and Branding
7. August 2009
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In the last week or two there’s been a number of posts dealing with both the practical sides of email design, and the effectiveness of doing it right – as well as some of the considerations of branding. Check out the following for some wisdom, advice, and thoughts: Designing for email? It’s just web design from the [...]
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A Sign-Up.to email service provider video tutorial on how to use the dashboard.
Filmed at Seth Godin’s London Session on Tuesday 17th February 2009. Seth talks about the power of permission based email marketing, social media, being Google friendly and more.
5. March 2010
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